Wednesday, June 30, 2010

In Search of Korean Food, Food, Food!

In Search of Korean Food, Food, Food!

What are the joys of travelling?

Okay, there is beautiful scenery, meeting strangers in unfamiliar places, the relaxing train rides…but I’d say “food” definitely tops the list.

When it comes to travelling around Korea, be sure to remember that each and every region of Korea boasts its own characteristic, specialty food.

The Korea Tourism Organization (KTO) began its “Korea Gusuk Gusuk 2010 (Nook and Cranny of Korea 2010)” campaign. It’s a sequel to the 2006/2007’s “Where Is It Here?” campaign, and 2008’s “That Spot in That Movie & Drama,” and 2009’s “Live Learning for Children.”

The campaign features :

“Boiled rice wrapped with lotus leaves” of Gyeonggi-do Gimpo region

“Clam stew” of Jeollabuk-do Buan region

“Boiled bamboo shoots” of Jeollanam-do Damyang region

“Olchaengi guksu (noodles made from dried corn flour)” of Gangwon-do Jeongseon region

“Heotjesabab (a type of bibimbap) of Gyeongsangbuk-do Andong region

….among other numerous regional dishes of Korea.

These advertisement videos will be aired seasonally in the S/S and F/W categories.

Visit KTO’s web café ( to view unabridged versions of the videos and also to learn about promotional events!

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