At the Shanghai Expo 2010 which has mustered 10 million visitors so far since its opening on May 1, the Korean companies and their products exhibited at the “Korea Business Pavilion” are drawing special attention.
According to the survey conducted by the Korea International Trade Association (KITA) on 430 Chinese visitors at the Korea Business Pavilion, 96.2% answered their perception of Korean companies has greatly improved after the visit.
85% of the subjects answered their willingness to purchase Korean products has increased, and the reason given for that was : high-quality (29.9%), brand power (23.3%), and other factors such as price competitiveness, design, and after-service. Also, among Korean products, preference for electronics was greatest (25.2%), followed by mobile phone (20.1%) and computer (14.4%).
Under the theme “Green City, Green Life,” the pavilion presents Korean companies’ environment-friendly high technologies and visions for future, including the world’s biggest LCD Multi-Tower and achievements in urban life-related research such as the utilization of recycled energy.
<“Lucky 128,888th Visitor Event” at the Korea Business Pavilion (photo courtesy of KITA>
Also, there were surprise events where 12,888th, 128,888th, and 1,288, 888th visitors would win prizes. The number 12 signifies the number of Korean companies participating in the exhibition, and 8 is a number favored by Chinese people.
Likewise, the Korea Business Pavilion at the Shanghai Expo is enticing Chinese spectators with various displays and events. With 4 more months left, the pavilion is expected to spread more favorable images of Korea to international visitors.