- Period : July 21 – September 12 (54 days)
- Venue : Various parts of Seoul
- Event description : Special discounts, free entries, premium giveaways etc.
- Open to domestic citizens, foreign visitors
- Hosted by the Seoul Metropolitan Government and Seoul Tourism Organization.
Intended to promote the image of Seoul as the shopping tourism destination, the event will be participated by some 600 retailers that will offer special discounts as well as a wide variety of events and promotions.