Sunday, November 7, 2010
Works of the Presidential Council on Nation Branding
1. Club of Madrid-Seoul Conference
Seoul Conference (on “G-20’s Role in the Post-Crisis World”) was held from September 1 to 2 at The Shilla Seoul, co-hosted by the Presidential Council on Nation Branding, the Ministry of Foreign Affairs and Trade, and the Club of Madrid. Seoul Conference was held to draw upon the knowledge and vision of eminent leaders ahead of the November Summit. The Club of Madrid is an independent organization composed of former heads of state and government, formed to promote democracy and change in the global community. Former Prime Minister of the Netherlands, H.E. Wim Kok, is the current president of the Club.
2. Television Campaigns
On the occasion of the G20 Seoul Summit, the Council produced a number of television campaigns on global citizenship in partnership with private companies including Samsung, Hyundai Motors, Woori Bank, CJ Media, and YTN.
3. SNS (Social Network Services) Events
A variety of SNS events were held under the theme of the G20 Seoul Summit, including the UCC Video Contest with YouTube Season 4; “Images Come True” Campaign on Facebook, Twitter, mobile application; Online promotion campaign with Daum etc.
4. International Forums
Various international forums and discussions were held to seek ways to successfully host and promote the G20 Seoul Summit such as the Academic Conference on Korea’s Nation Brand (held on October 27), the Council’s International Advisory Forum, Experts Forum, Committee Meetings and other inter-agency meetings.
Other G20-related projects include the Foreign Textbook Correction project (revising misinformation about Korea contained in the G20 member nations’ textbooks and vice versa); producing television programs on multiculturalism; foreign media outreach (publish feature articles on Korea); holding promotional events etc.